Technology is rapidly reshaping our behavior in many challenging ways. One of those is that people nowadays can -and will- opt-out from undesired messages, on almost any platform.
Radio however, is one of the few wide-reach channels that still allow brands to fully reach big audiences. We believe that provided you’re willing to invest enough in creativity and engagement, the specific ‘personal’ and ‘nearby’ characteristics of this medium offer great potential to earn -and build- attention on a large scale, at a very reasonable cost.